There has been some rumours that Level-5 were not going to renew their sponsorship of the stadium after their contract came up for renewal.
As one more stream of income into the club it was quite important to try and sort something out, and as of this week it has been confirmed that it will remain as Level-5 stadium for the next 3 years.
There has been a cost to this as the contract has dropped from 35 million yen to 30 million yen with the explanation being that attendances have dropped since 2008.
While this may be true (although I can’t see how it could be lower in 2011 when we were in J1) I would argue they have had greater exposure since they had in 2008. But if 30 million was the best offer available then it’s good money coming in, and it is a cool name with a proper link to football (Level-5 are developers of the popular Inazuma Eleven computer games).
The club need to make sure that the money is spent well now. Too often in the last 3 years money has been thrown away on a background office staff who haven’t even secured shirt sponsorship, and over-priced players.
As a measure of how quickly that 30 million could disappear;
– Makoto Tanaka was reportedly on 40 million yen every year.
– the total cost of Ramazzotti coming to the club (for his 4 substitute appearances and 1 goal): 40 million yen.
– Koga is currently part way through the most lucrative contract at the club but is basically unplayable.